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Founder

With a background in music and styling, creating worlds and telling stories has been the great love of founder and creative director Annabel Jones' life. Stories now told in fabric.

 

Founded in 2022, The Favourite was created to fulfil a need for beautiful, wearable and lasting pieces. Made in Britain with a focus on fabrics that are recycled, end of line and deadstock. Beautiful clothes, made to last, with the lowest possible impact on the planet.

©The Favourite

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